About Mimic Pro
Simulation game created by Stukent
The purpose of the simulation is to help users gain a better understanding of paid marketing platforms. There are 10 rounds in total, and your're given a $5,000 budget every round to create a paid ad campaign. You get to create different ad groups, ads, landing pages and keywords to attract customers to purchase the cameras your're selling.
Experience with
Mimic Pro.
Really tough but great!
Email Marketing
Act of sending a commercial message, typically to a group of people, using email. It is a common and effective method to communicate with customers.
METRICS
The metrics I found most important in my campaign were Sales Revenue, Clicks, and Profits. These three metrics are very important as I can see how much money am I making from the campaign and give me a gauge on how well I am doing in the campaigns. I think clicks are also very important as it shows whether my ads are attractive enough which eventually lead to conversions. Clicks would allow me to go and find out how to improve my ads so that I can improve my revenue and profits.
Significant Rounds
Week beginning 28 Oct 2019
Round 1-2
From round 1 to round 2, my ad campagin profits increased from $242.20 to $12,435.56 and ROI from 238.36% to 770.32%. In round 2, I added a new campaign increased the number of cameras sold and added more specific keywords to increase the revenue.
Week beginning 4 & 11Â Nov 2019
ROUND 4-6
From 4 to 6, I managed to increase my revenue from below class average to above class average which then maintained above class average in the next few rounds. During these rounds, I added new ads for different camera models such as Nikon D5500, Sony A99, Nikon D5300 which contributed significant revenue to the whole campaign. I also increased the budget for each campaign.
Week beginning 18 Nov 2019
ROUND 7-8
After completing so many rounds, I managed to understand how the ads, keywords and landing pages work better. I wanted to improve my revenue, hence I went to do some research on watch how to increase my revenue. In round 7, I created new campaigns based on amateur cameras and professional cameras and added keywords like beginners and professionals. My profits managed to increase by a little. In Round 8, I just made small adjustments since my profits increased by a little. However, to my surprise, my profits dropped! I was disappointed.
Week beginning 25 Nov 2019
ROUND 9
Since this was the second last round, I want to increase my revenue as much as I can. I decided to follow the Google Ads Search Skills Shop to create at least 3 ads per ad group. I decided to make my ad groups specifically for each camera model. Since Black Friday was approaching, I decided to relate the ads to Black Friday and use Black Friday deals to increase my ad impressions and I tried to optimise the ads by having keywords inside the ads. I ended up spending the whole day doing it. My revenue and profits increased by a little, I aimed to reach $400,00Â it didn't reach $400,000. I was really really disappointed.
Round 10
Week beginning 25 Nov 2019
This is my last round, round 10, I aimed to reach $400,000 in revenue. I applied the optimisation tips to improve my results. I learned that SEO & SEM contributes a huge amount to the performance of my campaign. I edited the landing pages on the final round, see which ads were doing well, monitor which keywords wasn’t doing well and I removed them. In round 10, I wanted to maximise my profits and make full use of the budget, so I decreased bids that were already doing well and increase bids that weren’t doing well. I checked all of my landing pages to make sure I didn’t miss out any of them. I also made sure my keywords were in the ads and the keywords were in my landing pages. I then relate the landing pages to Black Friday Sale which was not previously done in round 9 and added a CTA. In the end, I managed to reach my aim of a $400,000 revenue.
Revenue & Profits Results
 Revenue for all rounds |  Profits for all rounds |
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Google Ads Search Certification
With Google Ads Search certification, I learned how to create effective text ads, create a better landing page, and optimise my ads. I only got certified after finishing round 6 and my performance was below class average at first. I decided to apply the tips that I learned to optimise my ads. I did this by adding the keywords and linking the keywords in the ads and landing pages. This helped me to increase my profits. I believe if I didn't complete the google ad fundamentals, I wouldn’t improve my mimic pro results. I learned that having multiple ads in an ad group can be beneficial from the AdWords certification, which I applied this practice and noticed a pretty good uptake in revenue from my campaigns.
Reflection
When Mimic Pro started, I made sure that I completed 2 rounds every week. At first, I didn’t plan so well in the beginning as I wasn’t sure of what to do. Hence, my revenue and profits weren’t that high. I just did whatever Mimic Pro told me to do. Since my results weren’t satisfying enough, I asked for help from my friends to see what they have done and learn from them to improve my results. And seeing my class rank in Mimic Pro, which was below class average from the first few rounds, I learned that I can improve better.
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During the few weeks, I was really busy with school and other commitments, so I needed to manage my time well by adding when I want to complete Mimic Pro rounds on my calendar and also when I needed help, who should I ask from.
Throughout the 10 rounds, I would see where went wrong and then monitor my progress. I observed which part have I not done well, for example, my landing page wasn't really well done. I then realised it was missing Call To Action and man important keywords. With all of these monitoring, I managed to improve my profits and revenue slowly and did the best in my Round 10 Campaign.
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After completing the Google Ads certification, I understood more about Google Ads which helped me to optimise my ads more effectively. Overall, the whole journey wasn’t really smooth as I did not manage to complete my Mimic Pro rounds on the dates I planned and I did about 3 or 4 rounds in the middle of the night. However, I really enjoyed Mimic simulation as I always wanted to learn how online websites earn their revenue. With this simulation, I learned how to create ad campaigns and choosing the right keywords when I enter the digital marketing industry.